Featured Charity Spotlight Program
Every four months Butterfly Sundries’ chooses a new 501c3 non-profit to be the “Featured Charity”. But what does that mean, exactly?
When a charity is put in the Spotlight, it means a number of different things:
- For the four months that charity is featured they receive 10% of all Butterfly Sundries’ monthly profits (including website, Esty, consignment, private and commission sales).
- As much as I can, I try to increase awareness about that non-profit and their programs via my Facebook page and website.
- During that four month period I design and create a number of items for my inventory, “inspired” by their programs to form a “mini-Collection.”
- The mini-Collection inspired by their programs will remain available for 1 year from the date at which the charity is first featured; during that year, a portion of the proceeds of those items continue to go to support the charity which inspired them- even after the charity is no longer featured in the Spotlight.
Preference is given to charities which have an active online presence, are willing to cross-promote to their already existing base of supporters and do work related to education, social justice, environmental preservation, the arts or other like causes. If you are associated with a non-profit which would like to be one of my upcoming Featured Charities, please contact me with information about your organization and ask for more information.
*In 2017, following a sabbatical, Butterfly Sundries took the opportunity to modify the Spotlight program from three months to four months. The Spotlights now run January-April, May-August, September-December.